RESOURCES

MECHANICAL REQUIREMENTS

A. The Arkansas Democrat-Gazette is printed by off-set lithography.
 
B. A 100-line screen is requested for all halftones.
 
C. All advertisements to be sent electronically in PDF format only, we prefer:

 

 

 

1. AdSend – our code ARLID
2. Internet Delivery…
• Web-site: www.arkansasonline.com/adremote
• Username: democratgazette
• Password: 3783400
3. Compact Disk
 
D. The Arkansas Democrat-Gazette conforms to the PASS format:
 
 
    Picas   Points   Inches
Retail 5-Column Tab
9-point gutters between columns•Full Page Ad is 58 picas wide x 61.3 Picas or 9.667 x 10.208 inches•Full Page depth with folio is 63.9 Picas or 10.625 inches
 
One Column   11   0   1.833
Two Columns   22   9   3.792
Three Columns   34   6   5.750
Four Columns   46   3   7.708
Five Columns   58   0   9.667
 
Retail 4-Column Tab
9-point gutters between columns•Full Page Ad is 58 picas wide x 61.3 Picas or 10.166 x 10.208 inches•Full Page depth with folio is 63.9 Picas or 10.625 inches
 
1 ½ columns   14   6   2.416
2 ½ columns   30   0   5.000
3 ½ columns   45   6   7.583
5 columns   61   0   10.166
 
Retail Display
9-pica gutters. Full-page ad depth 124.10 picas or 20.80 inches.
 
1 Column   10   0   1.666
2 Columns   20   9   3.458
3 Columns   31   6   5.250
4 Columns   42   3   7.041
5 Columns   53   0   8.833
6 Columns   63   9   10.625
 
Retail Double-Truck
7/8-inch (5.5 picas) column in center of spread; 1 pica gutters between columns.
 
13 Columns   132   9   22.125
12 Columns   122   5   20.402
11 Columns   112   2   18.694
10 Columns   101   11   16.986
9 Columns   91   8   15.277
8 Columns   84   4   13.555
7 Columns   71   1   11.847

ADVERTISING DEADLINES

  Copy & Space Deadlines
 
    Day   Time
Monday
Main News, Arkansas, Sports, Business   Thursday   5 p.m.
Active Style   Thursday   5 p.m.
 
Tuesday
Main News, Arkansas, Sports, Business   Friday   5 p.m.
Style   Thursday   5 p.m.
 
Wednesday
Main News, Arkansas, Sports, Business   Monday   5 p.m.
Food, Family   Friday   5 p.m.
 
Thursday
Main News, Arkansas, Sports, Business   Tuesday   5 p.m.
Style   Monday   5 p.m.
 
Friday
Main News, Arkansas, Sports, Business   Wednesday   5 p.m.
Weekend, MovieStyle   Tuesday   5 p.m.
 
Saturday
Church   Wednesday   5 p.m.
Main News, Arkansas, Sports, Business   Thursday   5 p.m.
Home & Garden   Wednesday   5 p.m.
 
Sunday
Main News, Arkansas, Sports   Thursday   5 p.m.
Perspective, Style   Wednesday   Noon
Business, High Profile   Wednesday   5 p.m.
 
Sunday Travel (9 days prior to publication)   Friday   5 p.m.
 
TV Magazine (13 days prior to publication)   Tuesday   Noon
 
NOTE: Color advertisement deadlines are 24 hours in advance of deadlines stated above.

 

SERVICES

We customize our services for your goals: Your advertising account representative at the Arkansas Democrat-Gazette is trained to offer you professional assistance in planning, creating and executing an advertising program or a single ad in any Arkansas Democrat-Gazette product.

Sales Associate: Your advertising account representative at the Arkansas Democrat-Gazette is trained to offer you professional assistance in planning, creating and executing an advertising program or a single ad in any Arkansas Democrat-Gazette product.

Creative Services Department: Our award-winning, professional design team will create original advertising campaigns and design your print and online ads at no additional charge.

Market Research Services: We have the data you need to make decisions. Using up-to-date, premium, Scarborough Research, the Arkansas Democrat-Gazette can help you with competitive media information, demographic and psychographic market data and much more.

Dispatch Service: Pick up of advertising, delivery of proofs and tearsheets available.

Four-Color Separations: High-quality color separations or matchprints are available from your color prints or slides. For rate information contact your account representative.

Co-Op: We will research manufacturers for co-op funds available for advertisers. The Arkansas Democrat-Gazette will provide immediate billing and tearsheets to assist the advertiser in collecting co-op funds.