LITTLE ROCK MSA
The Little Rock market is “the heart of Arkansas.” Located in the center of the state, Little Rock is an active and prosperous commercial center as well as being the center of state government. A vital city with all the business, shopping and cultural opportunities of much larger cities, Little Rock is only a few minutes drive away from the natural beauty and serenity that is Arkansas’ hallmark.
Little Rock is Arkansas’ largest metro market. The metro area of Pulaski, Saline, Lonoke and Faulkner counties is the center of Arkansas’ banking, financial, legal, medical, and civic activity. In the last decade this area has seen phenomenal growth in both the retail and housing sectors.
Reaching consumers in the area can be challenging in this age of media fragmentation. However, no one can compare to the Arkansas Democrat-Gazette’s powerful reach.
Arkansas is a growing market with eight metropolitan areas: Fayetteville-Springdale-Rogers, Fort Smith, Hot Springs, Jonesboro, Little Rock-North Little Rock, Conway, Pine Bluff and Texarkana.
According to 2013 Census estimates, Arkansas has 2.95 million people and continues to grow. Several metro areas in Arkansas are seeing record growth, including Northwest Arkansas.
In this age of media fragmentation, there are many sources in which businesses can place their advertisements to reach the Arkansas market. But as Arkansas’ only statewide newspaper, the Arkansas Democrat-Gazette provides an all-inclusive marketing source.
For example, an ad in every Sunday paper in Arkansas will not reach as many Arkansans as would one ad in the SundayArkansas Democrat-Gazette.
The Arkansas Democrat-Gazette also offers many resources for targeting specific areas. Please contact us today for more information on reaching your target market.
Source: U.S. Census Bureau Population estimates, SRDS Circulation 2014.